Old Holland's Titanium White has an average lightness for a titanium white. In comparison with some other titanium whites (Michael Harding Titanium White No.1 and No. 2., and Williamsburg’s Titanium White in Linseed Oil) the Old Holland Titanium White at first appeared to have the tiniest bit of a yellow note to it. We will update this as the paints age to see how they fare over time. As a Titanium White this will likely behave with the characteristic cooling effect native to this pigment in mixtures.