“Formulated with genuine Italian Red Earth, our Venetian Red is able to produce delicate pinkish tints for the mixing of natural flesh tones without further adjustment from blues or greens. Not as strong as the Terra Rosa yet still very red, this authentic Italian earth is Semi-Transparent with cooler tints and more subtle notes of color. Our Venetian Red - Genuine Italian Red Earth is milled with the finest alkali refined Linseed Oil in limited quantities for a naturally drying durable paint film.“ -Vasari